Public Lecture on Kanaba Industry Marketing in the Industrial Revolution Era 4.0

In order to provide a deeper understanding of industrial marketing, on Friday, July 5, 2019, the Kanaba Industrial Marketing Public Lecture was held in the Industrial Revolution Era 4.0 which took place in the Auditorium of the Faculty of Industrial Technology. This public lecture was delivered by the Manager of PT Hari Mukti Teknik Yogyakarta, M. Amin Syukron, S.T, who is also an Industrial Engineering Alumni of the Indonesian Islamic University. The activity was opened by the Secretary of the Industrial Engineering Study Program, Sri Indrawati, S.T., M.Eng. In his remarks, the Secretary of Study Program emphasized the importance of links and matches between the campus and the business world. On this occasion the Secretary of Study Program also appreciated the speakers who were willing to provide additional insights to the students.

In this public lecture the speaker conveys the role model of industrial marketing and what competencies are needed in employment in the 4.0 era. The speaker described the existing marketing patterns, existing marketing support, marketing planning patterns, and the CRM / customer relations system of PT Hari Mukti Teknik. According to the speaker, the competencies needed in employment in the 4.0 era are honest, atitude, mastering technology (iOT), mastering foreign languages, competency certification for scientific fields, good relationships, and fresh graduates who have more ability compared to other. Other capabilities that must be possessed are mastery of hardware and software technology, quick understanding of procedures, and being able to adapt to procedures. The speaker also presented the 2019 Compro of Kanaba video. At the end of the public lecture the speaker gave a summary of the participants in the form of three messages as follows: define your challenges, set realistic expectations, keep your eyes on the goal.

Meanwhile, Qurtubi, S.T., M.T. Industrial marketing lecturers who act as moderators said that this general lecture was attended by students taking industrial marketing courses, general industrial engineering students, and representatives of Industrial Engineering lecturers. By attending this public lecture, it is expected that students can better understand the material that has been delivered in class, then students can prepare competencies in the field of industrial marketing.